Jammu, 25 August 2026 — Jammu Motor Vehicles LLP, an authorised dealer of Mahindra & Mahindra, launched the BE 6 SPORTEQ, a new electric SUV series, today at their B C Road showroom in Jammu. This launch, attended by esteemed dignitaries, showcases Mahindra’s commitment to electric mobility, marked by the introduction of innovative features like Battery as a Service (BaaS) and a futuristic digital cockpit.
The unveiling saw the participation of Sh Arvind Gupta Ji, Hon’ble Member of Legislative Assembly of UT of Jammu & Kashmir. He highlighted that the BE 6 SPORTEQ represents a significant milestone not only for Mahindra but also for Jammu’s automotive landscape. This new series embodies the combination of sporty design and advanced technology.
The BE 6 SPORTEQ series aims to cater to a growing demand for electric vehicles, starting at just ₹ 11.45 Lakh with BaaS, allowing customers to pay for battery usage at a rate of ₹ 3.75 per km. This launch places Jammu Motor Mahindra as a leader in promoting sustainable transportation.
Mr Vineet Aggarwal, Managing Partner, expressed his excitement about the BE 6 series. He commented, “Since its launch in November 2024, the BE 6 has captured the imagination of many. The introduction of the BE 6 SPORTEQ enhances customer experiences, offering 12 attractive colour options, including four new shades.”
The BE 6 SPORTEQ series boasts advanced features including:
- Digital Cockpit: A multi-screen setup optimising user experience.
- TEQ Suites: Six enhanced suites with cutting-edge tech, including TEQ_Talk built with Google Gemini for an intuitive driving experience.
- Launch and Freedom Editions: These versions elevate performance and luxury with unique designs and interior features.
Moreover, Mahindra’s software-defined vehicle (SDV) technology ensures that these innovative features will be available to existing BE 6, XEV 9e, and XEV 9S owners through future updates. New software upgrades will start rolling out in January 2027.
Addressing the attendees, Sh Arvind Gupta Ji praised Mahindra for its forward-thinking approach, stating, “This vehicle is not just a mode of transport; it embodies our commitment to a cleaner and more sustainable future.” His statement reflected a shared vision among local leaders on the importance of electric mobility in fostering development.
For prospective buyers, the detailed pricing of the BE 6 SPORTEQ variants is as follows:
| Variant / Battery | 59 kWh (BaaS) | 59 kWh | 70 kWh | 79 kWh |
|---|---|---|---|---|
| ONE | ₹ 11.45 | ₹ 19.45 | – | – |
| TWO | ₹ 12.95 | ₹ 20.95 | – | – |
| THREE | – | ₹ 21.95 | ₹ 22.95 | – |
| THREE+ | – | – | ₹ 23.95 | ₹ 24.95 |
| FOUR | – | – | – | ₹ 26.95 |
| LAUNCH EDITION | – | – | – | ₹ 26.95 |
| FE | – | – | – | ₹ 24.45 |
| FE FOUR | – | – | – | ₹ 26.95 |
The company emphasises that these prices exclude wall charger costs and its installation. Deliveries will commence on 26th August 2026, coinciding with the auspicious festival of Onam.
Expanding its local presence, Jammu Motor Mahindra operates several showrooms across Jammu province, showcasing a range of Mahindra’s vehicles, from electric vehicles to premium SUVs. Mr Aggarwal reiterated their commitment to customer satisfaction and innovative automotive solutions, stating, “We are here to serve our community and encourage a shift towards electric mobility.”
As the event concluded, Mr Nitin Aggarwal expressed gratitude to all attendees, assuring ongoing efforts to enhance customer experience at Jammu Motor Mahindra.
For the latest updates and inquiries about the BE 6 SPORTEQ, interested customers may contact Jammu Motor Vehicles LLP through their website or directly at their showrooms.
